The Grocery Bag concept was born in Toronto with the goal of "creatively and humorously promoting sustainability." These bags are designed for the community and are meant to be conversation starters, icebreakers, and even passerby compliments. They feature iconic imagery that people can relate to and evoke nostalgia. The first Grocery Bags were handed out "dealer" style in early 2019. Since then, we've expanded from Toronto to the world, collaborating with creative directors, writers, global brands, artists, and entrepreneurs to help Grocery Bag evolve and grow.